Patients increasingly use online searches to find hospitals, compare services, and locate information before visiting. If a hospital website is difficult to navigate or does not clearly explain how to book an appointment, potential patients may struggle to take the next step.
If your appointments still run on phone calls and a paper diary, you already know the pattern: two patients booked into the same slot, a call missed during a busy morning, and an empty slot at 4 p.m. because someone forgot to come. Each of these costs a doctor's time.
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